arfa brands

In April 2020 I designed a series of patterns for the company arfa to be used as backgrounds for their social media posts and stories. arfa is a new consumer goods brand based in New York, US. Their brand promotes body positivity and mental wellness, therefore I wanted to incorporate this into their designs, using the curves of the body and brain as a reference but presenting them in more ambiguous ways. Using arfa's brand palette I created a total of 32 designs + colour variations, below are some examples of how the patterns are being used on their Instagram page.